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Social Media is transforming the way the world is communicating among each other and the way in which the information is exchanged and distributed in the electronic forms. Changing communication mediums and preferences have forced many market participants to change their methods of maintaining relationships and regular engagements with their respective interest groups for an effective Social Media Management (SMM)

Social Media Management (SMM) is defined as a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes, and social characteristics, designed to prepare entities for the best conversation and engage the constituents in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent environment.

Social Media is the future of communication, a countless array of internet-based tools and platforms that increase and enhance the sharing of information. Social platforms like Facebook, Twitter, Instagram, LinkedIn & YouTube etc.. have created online communities where people can share as much or as little personal information as they desire with other members.

Social media usage has exploded across the globe. The software phenomenon, which started in the early 2000’s now connects billions of people across the world.


As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly. People might even talk about your brand on social media without letting you know.

Allvy will monitor social media conversations about your brand with tailormade tools from the industry to understand the users


Engagement is a big umbrella category to track. It essentially boils down to how much audience accounts are interacting with your account and how often. Every network will have some sort of engagement metric that is a total sum of smaller engagement metrics such as likes, comments, and shares and many of them have more than one type of metric, or different naming conventions, such as Retweets vs. Shares.

High engagement rates will indicate audience health (how responsive your audience is and how many are “real” followers), interesting content types and your awareness of your brand.

Allvy uses CRM tools to engage with clients which would fit client requirement and audience. Engagement would build bridge between customer and client, it also helps in minimizing the negative sentiment.


Publishing to social media is as simple as sharing an image, or a video on a social media platform. It’s just like how you would share on your personal Facebook profile. But you will want to plan your content ahead of time instead of creating and publishing content spontaneously.

Allvy prepares a strategy based on the client to ensure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency.

Complete Digital Solution

Allvy provides Social Cloud service that helps customers manage and scale their relationship with customers on social media channels. With best-in-class social relationship management (SRM) integrated components –

  • Social listening
  • Social engagement
  • Social publishing
  • Social content & apps
  • Social analytics.
  • Sentiment Analysis
  • Social Dashboard